Project ROI is a leading research report, conducted by IO Sustainability with Babson College and sponsorship from convening sponsor Verizon and supporting sponsor Campbell Soup, on the business case for corporate responsibility (CR) and sustainability. Project ROI finds that CR and sustainability can deliver tangible financial ROI and wider bottom line results. But it’s not enough to do CR and sustainability, one must do it well. Project ROI defines a clear roadmap of essential practices for companies that want to improve the impact and value of their CR and sustainability performance.

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  • Firm Value, Share Price & Risk

    • Increase market value by up to 6%
    • Over a 15 year period, increase shareholder value by $1.28 billion
    • Reduce systematic risk by 4%
  • Sales and Reputation

    • Increase revenue by up to 20%
    • Charge up to a 20% price premium
    • Build a “reputation asset” based on CR worth up to 11% of total firm value
  • Human Resources

    • Reduce the company’s staff turnover rate by up to 50%
    • Increase employee productivity by up to 13%
    • Increase employee engagement by up to 7.5%

Deliver ROI For Your Company

IO Sustainability has developed a suite of services to get you started, including an initial diagnostic assessment to identify the potential for ROI in your existing portfolio, targeted training to strengthen your skills, and tailor-made engagement opportunities to take your approach to the next level.

ROI Diagnostic Assessment

The Project ROI Diagnostic provides your company a customized, matrix report highlighting:

  • The potential of your Corporate Responsibility (CR) / Sustainability approach to deliver financial ROI and competitive benefits for your business
  • The strengths of your approach to further leverage for impact
  • The gaps to address
  • The untapped assets for capitalize on
  • A high-level benchmark comparison against good practice approaches

The six-week process involves:

  • Prepare – participate in a one (1) hour call and document sharing
  • Assess – the IO team will analyze the materials and conduct supplemental research
  • Review – participate in a one (1) hour meeting facilitated by IO to review the findings and discuss identified opportunities

Let's Work Together

IO Sustainability has the resources necessary to help your organization meet all its next-level goals.

What People Are Saying About Project ROI

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“The clearest business case yet for good CR.”

ClearCompany logo

“A groundbreaking study.”

“Project ROI is a godsend for any company executive trying to make the case for increasing their focus and investment in CSR.”

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“It’s this kind of research that is driving the trend toward integrating CSR, sustainability, and ESG issues into overall business accounting.”

“…[T]his is the study that will help convince laggards they need to climb on board.”

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Contact Us

IO Sustainability has global reach to support our clients wherever their business might take them.

Washington DC Metro Area

Corporate Headquarters

1517 King Street
Alexandria, VA 22314

Buenos Aires, Argentina

Juncal 790, Piso 5
1062 Ciudad de Buenos Aires

Istanbul, Turkey

Kemankeş Cad., Galata Şarap İskelesi Sok., Süha Fazlı 5. Han,
No: 8, Kat: 3, D: 10 34425
Karaköy İstanbul Turkey