Bill is a pioneer in the area of business engagement with low-income populations in emerging economies. At World Resources Institute, he was Deputy Director of the Development Through Enterprise program, conceiving and directing the domain-defining conference Eradicating Poverty through Profits: Making Business Work for the Poor. He is a principal co-author of the path-breaking study, The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid, which has become the most widely-referenced work in the field, across governments, development agencies, academic courses and business, redefining what it means to be poor in the 21st century and guiding private and public sector “pro-poor” programs and policies.
In 2010, he co-founded Clean Engines International, Inc., a company addressing transportation-related air pollution in Asia, serving until recently as its CEO. Clean Engines embodied, at the firm level, many of the principles articulated in his work at WRI: “shared value” creation and measurable metrics for each of the “triple bottom lines”.
A serial entrepreneur, Bill conceived and founded the first bookstore/café, Kramerbooks & Afterwords, in Washington, D.C., among many other book-related enterprises. Following his book career, Bill catalyzed cross-sectoral activity in emerging economies through his own NGO, The Knowledge Initiative, generating dialogue across multiple domains and silos and helping to shape advanced knowledge-sharing institutions. More recently, working through the College of Business at Colorado State University, Bill shaped, and then led, CASE, the Center for the Advancement of Sustainable Enterprise, addressing a broad range of business challenges in the age of environmental and resource constraints.
Practice Areas: Base of the Pyramid business, entrepreneurship, enterprise sustainability, multi-stakeholder engagements, corporate responsibility, shared value/triple bottom line.